THE AI PMM ACADEMY
Become a Stronger Product Marketer and Higher-Impact Leader with AI
An 11-week live builder program where experienced in-house PMMs create practical AI workflows around their real roles, with direct guidance from PMM leaders who have done it themselves.
APPLICATIONS CLOSE SEPT 1ST | COHORT STARTS SEPT 14TH
— ONLY 10 SPOTS AVAILABLE —
You know AI could make your work better as a PMM, but the hard part is figuring out how.
You’ve tried the tools, watched the tutorials, and downloaded Skills that looked impressive. Some of them help. But the advice is often scattered, and much of it still produces generic results because AI doesn’t understand your company, your customers, or the judgment your role as a PMM requires.
And when you’re the only PMM or part of a lean team, you also don’t have time to chase every new tool, piece together disconnected ideas, or build a complicated system from scratch. So you experiment when you can, but often walk away frustrated, wondering whether you are making real progress or going in circles.
This is where many experienced PMMs get stuck. They use AI around the edges of their roles, but never develop the confidence or consistency to apply it to the work that matters most.
Over time, those experiments begin to cost more time than they save. Time that could have gone toward better research, sharper positioning, stronger messaging, and more thoughtful go-to-market decisions.
As I build AI workflows for my own work and helped other experienced PMMs build theirs, I kept seeing the same pattern: smart, capable people were collecting scattered ideas and wondering why they still felt behind. They needed a structured way to build, practice, and get feedback alongside people who understood the work.
That’s why I created the AI PMM Academy: the only applied AI program built specifically for PMMs.
The Academy combines proven product marketing practices with hands-on building and direct mentorship to help you build AI workflows grounded in how strong product marketing actually works. Every module begins with the PMM thinking and business problem, then layers AI onto the work.
Over 11 weeks, you’ll build useful workflows around your real role and company. Each one adds context, structure, and capability to what came before, so you finish with several connected workflows or one larger system you can immediately integrate into your daily work and continue to improve and scale.
Expert instruction and direct feedback from experienced in-house PMM leaders
Practical frameworks, examples, and resources grounded in the PMM craft
A small cohort of senior PMMs building alongside you
Four live build weeks to troubleshoot blockers and improve the quality of your systems
JORDAN ADLER
FOUNDING PMM, KICKUP
“With Yi Lin’s guidance, I built an AI-powered workflow that I presented to our leadership team, where it received significant praise. Other teams began adopting it, which allowed me to build additional workflows and help shape how AI is used across the organization. I went from experimenting with AI on my own to creating systems that helped entire teams work more effectively and consistently.
Yi Lin brings together deep product marketing expertise, genuine empathy as a coach, and practical AI strategy. If you’re a PMM who wants to move beyond experimenting with AI and become someone who can create meaningful business impact with it, I can’t recommend Yi Lin and this program highly enough.”
Built by Someone Who Knows the Work
Hi, I’m Yi Lin. I've led 3 product marketing teams, advised startups and scaling companies, helped companies hire PMMs, and coached over 400 individual PMMs and leaders as they build stronger strategies, careers, and AI workflows. I've also been recognized as an Exit Five Top 25 Marketing Voice and a three-time PMA Top 100 Product Marketing Influencer.
This program brings together what I've learned from doing the work, teaching the craft, and seeing where experienced PMMs get stuck repeatedly.
Meet Your Mentors
In addition to learning directly from me as the lead instructor, you’ll be mentored by in-house PMM leaders who understand the realities of working in lean, fast-moving companies like yours.
Natalie Marcotullio
HEAD OF GROWTH + PRODUCT MARKETING, NAVATTIC
Natalie is a startup marketing leader whose experience spans product marketing, growth, operations, and business strategy. A two-time head of marketing, she has built and scaled teams and implemented connected AI workflows across the marketing stack. Her breadth gives her a rare understanding of how the entire business works together and where AI can create meaningful leverage. She brings the operator’s mindset we want participants to develop: looking beyond individual tasks to build smarter systems that improve how teams decide and execute.
Michael Hetrik
DIRECTOR OF PRODUCT MARKETING, META INTEGRATION TECHNOLOGY
Mike brings more than 20 years of experience across engineering and product marketing. He led Cube’s shift into agentic analytics, helping grow inbound fourfold, and previously led the global PMM team for Tableau’s $1 billion enterprise analytics platform at Salesforce. Now leading marketing at Meta Integration Technology, he builds AI workflows for his own PMM work. His mix of technical depth, enterprise experience, and narrative instinct helps participants turn complex products and processes into practical systems.
Mara Taylor
SENIOR PRODUCT MARKETING MANAGER, KENJO
Mara has built product marketing from the ground up in two very different environments: within Personio’s scaled, high-growth PMM organization and as the founding PMM at Kenjo. As a lean in-house leader, she has developed AI-native systems that connect product marketing across the broader go-to-market organization, turning a high volume of launches, inputs, and cross-functional requests into a more coordinated, repeatable operating engine.
Designed for Experienced In-House PMMs Who Want to Create More Strategic Leverage
THE ACADEMY WILL BE ESPECIALLY VALUABLE IF:
You’re a Senior PMM, Principal PMM, PMM Lead, or Director, often working as the only PMM or on a lean team
You want AI to make you a stronger product marketer and leader, beyond simply producing more work
You’re ready to build around your own role, company, and business context
You learn best by doing and want feedback from experienced operators along the way
If you’re earlier in your PMM career, focused primarily on prompt libraries, or looking to build highly technical multi-agent applications, the program may be less aligned with what you need right now.
Here’s Exactly What You’ll Get
11-WEEK LIVE BUILDING PROGRAM
Learn through live instruction, real examples, and guided building rather than trying to piece everything together on your own. Every session is recorded, and you’ll retain lifetime access to the recordings and program materials.
WORKFLOWS BUILT AROUND YOUR ACTUAL ROLE
Apply what you learn to your own company, priorities, and PMM challenges. Build several smaller workflows or connect them into a larger system, depending on what will create the most value in your role.
4 LIVE BUILD WEEKS (OFFICE HOURS)
Every few weeks, instruction pauses so you have protected time to build. Bring your unfinished workflows, blockers, and questions, then troubleshoot them live with mentors and peers.
HIGH-TOUCH FEEDBACK & SUPPORT
Learn in a cohort capped at 10, with a 3-to-1 student-to-mentor ratio. Get direct feedback from experienced in-house PMMs during sessions and use the dedicated Slack channel to ask questions, share progress, and get unstuck between calls.
CAPSTONE SHOWCASE (OPTIONAL)
Bring everything together into a complete AI-powered PMM workflow or connected system. If you choose to present, you’ll demonstrate what you built, explain the business problem it solves, and receive expert feedback you can use to keep improving and scaling it.
The curriculum
How the Program Actually Works
The Academy is designed around progressive building.
Learn the FoundationsUnderstand how Cowork, context, and Skills work together, then begin building your own system.
Apply Them to Product MarketingExplore best practices and real mentor workflows across the core areas of PMM, with dedicated Build Weeks to apply what you've learned and get your questions answered.
Share What You've BuiltIf you're interested, participate in a final showcase and get feedback on your work.
During Instruction Weeks, you'll learn best practices and see real examples and demos from mentors. Build Weeks give you dedicated time to apply what you've learned, bring your questions directly to mentors, and improve what you've already started.
Build Your AI Foundation
Create the foundation AI needs to understand your work, your company, and the way you make decisions. You'll start with a useful personal workflow, then build the context layer that makes everything else in the program more relevant and reliable.
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Learn the mental model that guides the full program and how Claude Cowork (or similar systems) fits into your day-to-day work. You'll use connectors, projects, scheduled tasks and skills to build your first personal productivity workflow.
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Build the foundation that helps AI understand your company, including your ICP, personas, positioning, and voice principles. You'll also see how an in-house marketing leader has created a connected marketing brain and begin developing your own.
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Bring your early workflows, blockers, and half-built systems into a live working session. Troubleshoot what isn't working, strengthen your foundation, and get direct feedback from mentors and peers.
Apply AI Across the PMM Craft
Strengthen the PMM thinking behind research, positioning, content development and launches, then identify where AI can improve the quality, consistency, and scalability of the work. Each pillar gives you another set of building blocks to apply to your own system.
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Learn best practices for customer, competitive, and market research, including how to identify meaningful signals and turn them into stronger decisions. Then examine where AI can accelerate the work, where it introduces risk, and where your judgment needs to lead.
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Develop your research workflow during a live working session. Test the quality of its inputs and outputs, resolve blockers, and get feedback based on your actual research needs.
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Learn positioning as an alignment process, from gathering research and preparing inputs to facilitating decisions, documenting the outcome, and testing it. Identify the focused places where AI can support that process while preserving the judgment and discussion that make positioning effective.
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Translate positioning into clear, consistent messaging across landing pages, pitch decks, launch communications, and long-form content. Build the context and guardrails AI needs to support activation while maintaining accuracy, specificity, and your company's voice.
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Pressure-test your positioning or messaging workflow with mentors and peers. Identify where the context, process, or guardrails need to improve, then refine the system using real work from your role.
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Build a more intentional launch process for an environment where releases happen frequently and not every launch requires the same level of support. Learn how to prioritize, bundle, sequence, and coordinate launches, then determine where AI can strengthen planning and execution.
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Connect your marketing brain, personal productivity system, and PMM workflows into a more cohesive way of working. Resolve remaining gaps with mentors and decide what you want to bring to the final showcase.
Demonstrate What You Built
One week to prove it holds up against your actual role, not a hypothetical one.
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Show how your system applies to your real role and company. You may present one complete PMM workflow, a collection of smaller connected workflows, or a larger system you developed throughout the program. You'll explain the business problem you chose, how your system works, and where human judgment remains essential. You'll receive final feedback from the instructor team and leave with a practical system you can continue improving, using, and scaling after the program.
Participation in the showcase is encouraged but optional.
Start Small. Build Progressively.
Walk away with something you'll actually use
in your real job.
What experienced PMM leaders say about working with Yi Lin:
SWATI TEERDHALA
Sr Product Marketing Manager, Amplitude
"Yi Lin combines deep PMM expertise with honest, practical advice. Working with her is like having a great thought partner. She understood my specific context, challenged my thinking, and helped me work through difficult decisions, giving me perspectives I wouldn’t have reached on my own or by using AI. Her coaching pushed me to become a stronger strategic leader. I can't recommend working with her enough."
CHARITY DODD
Director of Product Marketing, Aeries
“Through Yi Lin’s coaching, I learned how to prioritize high-value initiatives and proactively create opportunities. I launched a customer research and persona initiative that gained visibility with executive leadership, strengthened key stakeholder relationships, and ultimately achieved a promotion! What sets Yi Lin apart is her ability to elevate your thinking and help you identify where you can create the most leverage. Working with her has been one of the best career investments I have made."
EBUN ONAGORUWA
SVP of Brand and Product Marketing, Square
"When I stepped into a new company, I was looking for a sharp, trusted thought partner, someone who could challenge my thinking. Yi Lin was exactly that. She’s a steady, strategic presence with sharp instincts and no patience for fluff. equally effective in navigating org design, go-to-market strategy, launch excellence, and the day-to-day realities of leading a large team. If you're a senior leader looking to sharpen your product marketing strategy and leadership impact, I highly recommend working with Yi Lin."
How To Sign Up
Apply Today
APPLICATION CLOSES SEPTEMBER 1ST*
Submit a short application
Share your role, company, goals, and what you hope to build.Have a brief fit conversation with Yi Lin
If there is a potential mutual fit, Yi Lin will reach out to schedule a short call.Confirm your place
Accepted participants will receive cohort details, the investment and payment options, and everything needed to prepare.
* If the cohort fills before Sept. 1st, registration will be closed. The cohort will be capped at 10 participants.
Common Questions
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Yes! Accepted applicants will receive program details they can share with their manager or learning and development team, including an employer sponsorship template.
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Plan for the live session plus roughly one to two hours of building. Some weeks you may do more and others less. You do not need to complete a new workflow every week to benefit.
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Every session will be recorded. You will have lifetime access to the recordings and program materials.
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No. You should be comfortable experimenting with AI, but you do not need to code or build advanced multi-agent applications.
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The program is built around Claude and Claude Cowork. You will need access to them. The principles and workflows are designed to transfer as tools evolve, such as to the relatively new ChatGPT Work.
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Most AI courses teach tools or general use cases. This program is built around applying AI to advanced PMM work, using your company context and business priorities. The live building and feedback are central to the experience.
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You can build with approved, non-sensitive inputs and learn the underlying approach without uploading confidential information. You are responsible for following your company’s policies.
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No. The showcase is optional, but it gives you a useful deadline and the opportunity to receive expert feedback on a complete system.
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After you apply, Yi Lin will invite selected applicants to a brief fit conversation. Accepted participants will then receive enrollment details.
Build AI Into the Way You Lead Product Marketing
You already know how to do the work. The Academy helps you turn that expertise into connected AI systems that improve the quality, consistency, and impact of how product marketing gets done across your organization.
If you’re ready to move beyond experimentation and build an approach that fits your real role and business, apply for the founding cohort.